Start up scented candle business in a saturated market place may feel daunting and yes you are right, it certainly is. Lets take a look why. You google scented candles in the search box and guess what, there are hundreds of candle companies offering an array of #scentedcandles. When I started #bynothandfowlerscentedcandles, I soon realised there were a lot of #scentedcandlebusinesses selling candles. Yet the more I looked at various sites and what was on offer, I saw a gap in